It wasn't so long ago that Burberry check was the fabric of choice on council estates, defining chav fashion. Fast-forward five years, and the luxury brand is virtually unrecognisable.
The label's first show at London Fashion Week for more than a decade was this week's hottest ticket, with a front row bristling with A-listers and fashion editors including Vogue's Anna Wintour, current 'face' Emma Watson and long-term fans Victoria Beckham and Gwyneth Paltrow. Huge relief, then, for the brand that has endured a somewhat checkered history since its humble beginnings in a Basingstoke store in 1856...